By Hash Techs 
In Brazil, the smartphone market is dominated by Apple, Samsung, and Motorola, but Chinese brands are gaining popularity. Another brand is expected to enter the market in 2025.
A new brand is set to bring excitement to the Brazilian market.
Realme and Oppo entering the Brazilian market has encouraged other brands to follow suit. Jovi Mobile, previously a sub-brand of Vivo, will be launching in Brazil this year.
The Chinese mobile brand had to come up with a new name, JOVI, in Brazil as the original name was already taken by a telephony operator. This indicates a potential shift towards products targeting a younger audience.
I am thrilled about the increasing number of new brands entering the Brazilian market, which leads to healthy competition. It remains unclear whether the brand plans to establish a factory in Brazil or introduce premium devices here, but the fact that they are considering Brazilian consumers is promising.
Three input devices, the Jovi V50 5G, Jovi V50 Lite 5G, and Jovi Y39 5G, have been officially recognized in the GSMA database. The brand’s growing popularity may lead to the development of more advanced devices in the market. Notably, the brand is known for producing the world’s top mobile device, the Vivo X100 Ultra 5G, showcasing its exceptional potential.
