By Hash Techs 
The smartphone market in Brazil is well-established, with Samsung and Motorola dominating in the past. Recently, Apple has typically held the third spot, but a recent StatCounter analysis reveals that Xiaomi has now overtaken Apple.
Apple has lost a significant portion of the market in Brazil.
StatCounter reported that Samsung dominated the Brazilian market in November with a market share of 38.78%, up from 37.26% the previous month.
Motorola has shown significant growth, increasing from 19.2% to 24.8%, while Apple has experienced a decline from 17.48% to 7.82% in November, losing its third position to Xiaomi, now at 19.93%.
Statcounter does not specify if these numbers represent the number of devices sold or active model numbers.
Realme also experiences growth in November.
Realme entered the Brazilian market in December 2020 and made its debut in the top 10 in October 2022, ranking seventh with a 0.23% share. As of now, realme remains in seventh place with a market share of 1.63% in Brazil.
This growth is significant, considering the competitive market in Brazil’s cellular industry. The company is expected to surpass LG, currently in sixth place, soon. Despite LG’s global closure of its cell phone division in 2021, it maintains a 1.74% market share, which is growing.
Which mobile companies are the biggest in Brazil?
Top 10 mobile phone manufacturers in Brazil were ranked in November 2024.
| Company | % | |
| 1 | Samsung | 38.78 |
| 2 | Motorola | 24.88 |
| 3 戦 | Xiaomi | 19.93 |
| 4 戦 | Apple | 7.82 |
| 5 | Unknown | 3.41 |
| 6 | LG | 1.74 |
| 7 | realme | 1.6. |
| 8 | Infinix | 0.64 |
| 9 | Nokia | 0.22 |
| 10 | ASUS | 0.21 |
Comparison to the corresponding period in the previous year
Little has changed in the top rankings since November 2023, with Apple in third place and Xiaomi in fourth. Infinix made a significant entrance into the top 10 in the Brazilian market that month, starting in ninth place with 0.25%. Now, a year later, Infinix has surpassed Nokia and ASUS in the rankings.
View the chart displaying the outcomes from November 2023 to November 2024.
Before you depart…
The Net Workshop provides test lists that they conduct internally, including Speedtest rankings for cell phones tested and a ranking of the best batteries for those concerned about device battery life.
Source: StatCounter