By Hash Techs 
Apple CEO Tim Cook announced during a video conference discussing the financial performance of the initial quarter of the fiscal year 2025, which concluded on December 28, 2024, that Apple had accumulated 2.3 billion active users. The surge was primarily fueled by Apple Intelligence, the corporation’s artificial intelligence package.
Apple has 2.3 billion users who are currently active.
The report highlights that iPhone sales decreased by 1% year-on-year, despite overall growth. This suggests that Apple Intelligence did not have the anticipated impact in prompting consumers to buy new devices.
Apple was able to grow its number of users by 150 million compared to the previous year, reaching a total of 2.35 billion users in 2025, the highest number ever recorded.
Since the beginning of 2022, there has been an increase of 400 million users. The user base is projected to continue expanding, particularly if Apple enhances Apple Intelligence to create a significant advantage for future generations.
The AI market is thriving, and Google is heavily investing in Gemini for Android phones. This can boost the company’s growth by introducing new features and supporting additional languages like Portuguese.
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