By Hash Techs 
Retail in Brazil is rapidly evolving due to technological advancements, requiring stores to better align with consumer preferences to meet their needs effectively, as stated by William Mairene, director of NTT DATA business unit.
You need to know a brief overview of what to do.
- Stores are utilizing technology to gain a deeper understanding of customers and provide customized experiences.
- AI and IoT are utilized for forecasting demand, enhancing services, and streamlining product delivery.
- Integrating both brick-and-mortar and online stores is crucial for staying competitive in the market.
Prepared stores catering to discerning customers.
Stores now utilize technology such as chatbots and virtual assistants to cater to discerning consumers who seek a seamless blend of physical and online shopping experiences, enabling quicker and more effective responses to customer inquiries.
AI tools assist retailers in providing customers with products tailored to their preferences, enhancing the shopping experience by offering items that align with their past purchases or searches.
Something that has significantly expanded in the country, according to Mairene, is the idea of omnichannel retailing. This involves stores developing a seamless shopping experience that integrates both brick-and-mortar locations and online platforms, enabling customers to select their preferred method, timing, and location for shopping, be it in-store, online, or via apps.
Technology has greatly improved logistics by allowing the use of predictive analysis tools and IoT to anticipate customer needs, optimize delivery routes, and lower inventory expenses, resulting in faster and more precise product delivery.
The obstacles and what lies ahead
Integrating new technology with existing business systems can be difficult, requiring stores to guarantee smooth operation without compromising safety or efficiency. IT integrators play a crucial role in assisting companies to tailor technology to their requirements.
Physical and online stores must recognize that the retail industry’s future is heavily influenced by technology. Mairene emphasizes that businesses embracing and implementing new technological solutions are likely to experience more growth opportunities. Digital transformation is no longer considered an optional addition but crucial for achieving success and overcoming market obstacles.
NTT DATA information
NTT DATA, the biggest technology company globally, operates in 58 countries and has more than 195,000 employees, providing a diverse range of services and solutions to support businesses.
The company utilizes various technologies along with its own software to develop unique and tailored solutions that address organizations’ specific requirements. It operates across all aspects of businesses, from managing processes to enhancing customer experience, offering a comprehensive and cohesive understanding of your business.